In recent years, the facelift market in Vietnam has experienced major growth and become extremely vibrant due to the increasing demand for beauty services. The following figures clearly show this trend:
- The cosmetics market generated extremely high revenue in 2024 (USD 2.5 billion) and is expected to increase to USD 3.2 billion by 2030. The middle-class segment has become a major customer source, growing from 13% to 26%, creating a wave of customers who can afford high-tech beauty services.
- Aging is one of the most concerning issues, so the demand for wrinkle treatment services in Vietnam has also risen sharply, accounting for 72% of facial skin beauty services. The next most popular service is sagging skin treatment. This is the driving force behind the growth of facelift services in Vietnam.
- Vietnam is among the most promising non-surgical facelift markets in the APAC region, with the region’s overall growth projected to reach a CAGR of 9.76% by 2029. There are two main reasons behind this growth: Vietnam is entering an aging population stage, where skin aging becomes more noticeable, while Gen Z and Gen Y are among the groups that spend heavily on beauty and cosmetic treatments.
- Another reason for the market’s rapid growth is the increasing search and consumption behavior of consumers. Instead of using traditional channels, most consumers now turn to booming digital platforms, gain easier access to information, and book appointments online conveniently. In addition, consumer preferences are shifting toward premium services. Smart consumers are willing to pay for safe facelift technologies that are FDA-certified.
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